Welcome to
Ideas for Innovation

Let’s collaborate to fuel the future of innovation at Campbell. If you have an innovative product, ingredient, package, process or sustainability idea that we can help bring to life, we want to hear from you.

Submit an idea. If accepted, your idea could become the next big thing on the store shelf.

So switch on your lightbulbs and get started!

Welcome to Ideas for Innovation

Let’s collaborate to fuel the future of innovation at Campbell. If you have an innovative product, ingredient, package, process or sustainability idea that we can help bring to life, we want to hear from you.

Submit an idea, respond to a challenge, or join an innovation community. If accepted, your idea could become the next big thing on the store shelf.

So switch on your lightbulbs and get started!

The Idea Process

Register

Before submitting your first idea, you will be asked to register. This will create a username and password that you will use when you return to the site. Acceptance of "Terms and Conditions for Submitting Ideas" and all registration fields are required.

Share Your Idea

You'll go through a series of questions to help us understand the nature of your idea. This process does not allow you to input any confidential information about your idea, which protects you and Campbell Soup Company from any future misunderstandings regarding ownership of your idea.

Once you’ve completed the questions, click on Submit. After we’ve received your idea, you will receive a confirmation email and the review process will begin.

Review

We will review your submission to ensure that it is complete and that it fits within the scope of Campbell's current business. If it does, it will be forwarded to the appropriate Campbell representative for review. That person will reach out to you if they are interested in your idea.

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