Innovation – Be A Part of It.

Welcome to Ideas for Innovation, the innovation portal for Campbell Soup Company and our family of brands, including Pepperidge Farm, Arnott's and Campbell's.

Innovation is the lifeblood of the consumer packaged goods industry and we are focused on bringing innovative products to market in the areas of: Simple Meals, Snacks, and Healthy Beverages.

We are looking to collaborate with consumers, inventors, scientists and businesses that can help us enhance our company. If you have an innovative ingredient, product, packaging, process or sustainability idea that we can help bring to life, we want to hear from you.

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Recent Innovations

Campbell's Go soups stand out from the pack because these bold-flavored premium soups are packaged in flexible, microwavable stand-up pouches. This "uncanny" innovation is a packaging breakthrough that offers consumers a quick and convenient way to prepare delicious, fresh-tasting soups. Just pop it in the microwave and you're ready to go!

See more innovations.

Harnessing New Ideas

We've created a simple, safe and secure way for you to submit your ideas. Our online idea submission process has been developed to foster collaboration and ensure that your ideas will be protected. To learn more about what you can expect from the submission process, please click on the link below.

Learn more about the process.

Recent Innovations

Campbell's Skillet Sauces and Campbell's Slow Cooker Sauces give consumers two convenient solutions for preparing delicious dinners at home. Campbell's Skillet Sauces are designed for the stovetop and Campbell's Slow Cooker Sauces were developed for slow cookers, which are found in more than 80% of U.S. households and used to prepare nearly 500 meals a year. Just combine fresh ingredients like beef or chicken with these mouthwatering Campbell's sauces for a delightful, easy-to-prepare meal.

With snack-craving teens in mind, Pepperidge Farm has launched Goldfish Puffs, cheesy air-puffed snacks that are also gluten-free. The wave of innovation doesn't end there: Mac & Cheese is the first simple meal from our iconic brand of snack crackers. Tailored to the taste buds of children, Goldfish Mac & Cheese is made with real cheese sauce, which will appeal to families with an appetite for fun and high-quality ingredients.

Bolthouse Farms has rolled out a crop of innovative new products, including new varieties of nutritious, super-premium packaged fresh beverages like Daily Greens, a delicious vegetable juice made with kale and spinach, and Multi-V Goodness, a cherry fruit smoothie with added vitamins and fiber. Bolthouse Farms is also launching Shakedowns, packaged fresh baby carrot snacks in innovative packaging, which includes all-natural seasonings like lime and chili lime that consumers can add to the carrots and shake in the bag for a deliciously healthy 25-calorie snack.

V8, an iconic brand in healthy beverages, is introducing V8 Harvest, its first packaged fresh 100% tomato vegetable juice. V8 developed this nutritious, great-tasting product in collaboration with our Bolthouse Farms team. The brand is also launching V8 V-Fusion Refreshers, a lighter fruit-and-vegetable beverage with a crisper, cleaner taste.

Campbell's Go soups stand out from the pack because these bold-flavored premium soups are packaged in flexible, microwavable stand-up pouches. This “uncanny” innovation is a packaging breakthrough that offers consumers a quick and convenient way to prepare delicious, fresh-tasting soups. Just pop it in the microwave and you're ready to go!

Campbell's Homestyle soups are our newest product line, delivering "the taste that takes you home." Campbell's Homestyle soups will be available soon in 29 varieties. These delicious soups feature wholesome ingredients with no added preservatives.