- What types of ideas are you interested in?
We are interested in new and innovative ingredient, product, packaging, process or sustainability solutions. While it’s nice to receive suggestions about new flavors or recipes, we have dozens of chefs working in our kitchens whipping up new recipes every day. On this site, we're looking for impactful ideas about improving other aspects of our business, such as the consumer and shopping experience, ways our packaging can become more sustainable, or how we can leverage new technologies or platforms, etc.
- What happens to my idea after it is submitted?
We will review your submission to ensure that it is complete and that it fits within the scope of Campbell's current business. If it does, it will be forwarded to the appropriate Campbell representative for review. That person will reach out to you if they are interested in your idea.
- How do I contact you to check on the status of my submission?
We do not provide status updates for idea submissions during the review process. If any further information is needed, we will contact you.
- Why can't you accept confidential information?
To avoid misunderstandings and to follow Campbell procedures for handling confidential information, we do not accept confidential information during the initial phase of the process. If, after our preliminary review, we are interested in pursuing your idea further, we may propose a process that will permit us to receive information about your idea that you regard as confidential. This process may include signing a separate agreement setting forth the scope of the material to be considered as confidential, the time period for any confidentiality obligations, and any other mutually agreeable terms and conditions. To view the Campbell Ideas for Innovation registration and submission terms and conditions, click here.
- If I live outside the United States, can I submit ideas through Campbell's Ideas for Innovation Web site?
Yes, we welcome submissions from people who live anywhere in the world.
- Will I receive compensation for my submitted idea?
As stated in the Terms and Conditions if your idea is protected or potentially protectable by a valid and issued patent, or is original and novel to Campbell, and is adopted by Campbell, any license or transfer of your rights, and compensation for your idea, if any, will be set forth as part of a separate written agreement between Campbell and you.
- Should I have my idea patented before submitting it to you?
If you believe that your idea may be eligible for patent protection, we recommend that you consult with an attorney or other advisor before submitting it to Campbell. However, we do not require you to patent your idea before submitting it.
- If Campbell decides not to pursue my idea, will you tell me why?
We do not provide the reasons for our decisions regarding ideas submitted for review.
- Can I submit additional information such as photographs or drawings with my idea?
No, the idea submission process does not allow for the upload of documents of any kind. If the reviewers need additional information, you will be contacted.